Please read "The Great Rebate Runaround".
Answer the following problems and put them in essay form.
1. This case describes one reason manufacturers might want to offer rebates rather than decrease wholesale price. describe why this can be viewed as an ex of customized pricing.
2. Even if all rebates were redeemed, why might manufacturers still want to offer rebates rather than decrease wholesale prices?
3. Why do you suppose that Best Buy, rather than one of Best Buy's big suppliers such as Sony or Panasonic, is considering eliminating rebates?