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The possible responses to the question "How would you rate our quality of service?" with 1=excellent, 2=good, 3=fair, 4=poor, describes what type of variable?

a) nominal scale variable
b) ordinal scale variable
c) interval scale variable
d) ratio scale variable

I know that the answer for this question is B, but I want to know why the other choices were incorrect and why B is the correct answer? Explain please?"

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