Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Statistics and Probability Expert

Problem

Print Media Advertising (PMA) has been given a contract to the market Buzz Cola through newspaper ads in a major southern newspaper. Full-page ads in weekday editions (Monday through Saturday) cost $2000, while on Sunday a full-page ad costs $8000. Daily circulation of newspaper is 30,000 on weekdays and 80,000 on Sundays.

PMA has been given a $40,000 advertising budget for month of the August. The experienced advertising executives at PMA feel that both weekday and Sunday newspaper ads are significant; therefore they wish to run the equivalent of at least eight weekday and at least two Sunday ads during August. (Suppose that a fractional ad would simply mean that a smaller ad is placed on one of the days; that is, 3.5 ads would mean three full-page ads and one half-page ad. Also, suppose that smaller ads diminish exposure and costs proportionately.) This August has 26 weekdays and 5 Sundays.

The objective is to find out the optimal placement of ads by PMA in the newspaper throughout August so as to maximize the cumulative total exposure (as measured by circulation) for the month of August.

a) Formulate linear programming model for the problem.
b) Use Graphical method to find out the optimal solution. Show all steps.
c) Use Excel Solver to find out the optimal solution. Copy and paste your spreadsheet and the Answer report in its entirety from Excel.

Remember to not modify /delete any part of the Answer Report.

Here is how the spreadsheet was set up for Excel Solver. The spreadsheet shows 10 weekdays and 10 for Sundays.  These numbers were selected arbitrarily. Any quantities can be entered weekdays and Sundays since Excel Solver would find the optimal solution anyway.

Statistics and Probability, Statistics

  • Category:- Statistics and Probability
  • Reference No.:- M91525

Have any Question? 


Related Questions in Statistics and Probability

In onenbsptownnbsp24nbspof all voters are democrats if two

In one town, 24% of all voters are Democrats. If two voters are randomly selected for a survey, find the probability that they are both Democrats. Round to the nearest thousandth if necessary.

Promptfor this project you will begin by analyzing and

Prompt For this project, you will begin by analyzing and researching the Motivation in the Workplace Case Study. You will then apply at least two relevant content and process theories from this course in making your anal ...

Exposure to medicine x during pregnancy was investigated

Exposure to medicine 'x' during pregnancy was investigated for 108 mothers of children with congenital defects and 108 mothers of normal controls. The researchers examined exposure to medicine 'x' during the first trimes ...

Consider the following gameyou pay 100 and a fair 6-sided

Consider the following game. You pay $1.00 and a fair 6-sided die is rolled. If the roll is 1 or 3, then you get your dollar back and the game ends. If the roll is 5, you get $2.00 back (your dollar plus an additional do ...

An individual wanted to determine the relation that might

An individual wanted to determine the relation that might exist between speed and miles per gallon of an automobile. Let X be the average speed of a car on the highway measured in miles per hour and let Y represent the m ...

A social welfare function f is called monotonic if for

A social welfare function F is called monotonic if for every alternative a ∈ A, and every pair of strict preference profiles P N and QN satisfying a>p 1 c ⇒ a>Q 1 c, ∀c≠a, ∀i ∈ N, the following is also satisfied: a>F(P)c ...

Please provide answer the question to the fourth decimal

Please provide answer the question to the fourth decimal place.  I am just checking my answer...  I completed the answers for A and B below, which you need to solve C. Do social shoppers differ from other online consumer ...

A study wants to examine the relationship between student

A study wants to examine the relationship between student anxiety for an exam and the number of hours studied. The data is as follows: Student Anxiety Scores Study Hours 5 1 10 6 5 2 11 8 12 5 4 1 3 4 2 6 6 5 1 2 Why is ...

Experiments on learning in animals sometimes measure how

Experiments on learning in animals sometimes measure how long it takes a mouse to find its way through a maze. Long experience indicates that the mean time is 20 seconds for one particular maze. A researcher thinks that ...

1 whats so bad about making a type i error2 how does the

1. What's so bad about making a Type I error? 2. How does the Bonferroni adjustment control for Type I error when many statistical tests are conducted? 3. Why do researchers use ANOVA rather than t-tests to analyze data ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro