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The market for optical copiers is shrinking rapidly. It is expected that by 2010 as much as 90 percent of all duplicated documents will be done on computer printers. Can a company such as Xerox Corporation survive?
a. Read about the problems and solutions of Xerox from 2000 to 2010 at www.fortune.com, www.fi ndarticles.com, and www.google.com.
b. Identify all the business pressures on Xerox.
c. Find some of Xerox's response strategies (see www.xerox .com, www.yahoo.com, and www.google.com).
d. Identify the role of IT as a contributor to the business technology pressures (e.g., obsolescence).
e. Identify the role of IT as a facilitator of Xerox's critical response activities.

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