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While sitting in your office one evening, you begin to think about some of the key microeconomic messages you want to communicate to the Board. (Key concepts include, but are not limited to, supply and demand, pricing, competition, costs & production, and economic value added.) Pick two key concepts and discuss what you will present to the Board and why.

Discuss at least two key economic concepts in detail and articulate how they apply to CPI. For example; discuss the concept of supply and demand and how this concept affects CPI. Why would you present the key concepts you have chosen to the board? Do you feel they are of more importance than other key concepts? If so, why?

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