Strategic Questions

Reports should cover some very specific information relating to the general subject matter of the course and to the subject area of the individual class session. Among the material that should be included are the following items:

1. Narrative information of the subject being covered (the story).

2. Quantitative information showing important factual material such as:

a. the level of revenue at various stages

b. the level of profits at various stages

c. other relevant material such as inventories, gross profits or overhead expense

3. Some insights (if obtainable) into the character traits of the people involved.

4. Your analysis and conclusions.

Note: The strategic questions are not solely the responsibility of the group doing the presenting. Other class participants are expected to read related material from business or academic publications and to contribute meaningfully to the discussion.

Written Assignment

This general assignment is to provide a summary and critique of the strategy, policy and implementation of a real company within the framework of the following format:

Section I - Company Background and History (Including Corporate Purpose)

Section II - Corporate Management and the Background of Key Principals (Leaders)

Section III - Financial Performance - Last Ten Years

Section IV - Key Elements of Corporate Strategy

Section V - Tactical Approaches to Strategic Initiatives

Section VI - Apparent Company Policies or Operating Conventions

Section VII - Your Appraisal of the Company's Implementation

Section VIII - Your Appraisal of the Company's Future

Papers are evaluated against four main criteria:

1. Useful Knowledge

2. Rigor

3. References

4. Style and Impact

QUESTION

Following the above guidelines, write a paper on any company of your choice. Please provide a summary, detail policy and implementation of the company. # 6, 7 & 8 of the written assignment carries the highest mark.