Steven Madden Ltd. a global company analysis.

Create a company analysis of Steven Madden Ltd. (5 page Maximum, with an additional 5 page maximum for appendices) 3 Pages should get the job done.

READ INSTRUCTIONS CAREFULLY or work will NOT be accepted. Grammar is very important as well.

You must do original research on Steven Madden Ltd. A minimum of 5 completely different and credible sources are required and "NO SOURCE CAN BE OVER 1-YEAR-OLD," older sources will not count toward assignment satisfaction. You may use more than 5 sources.

Students cannot use a source more than 2 times in a row.The third usage in a row will be considered plagiarism and the entire submission will receive a zero. All assertions that students make in this submission must be accompanied by an in-text citation and reference. If you do not have the appropriate citations within the text of the submission, then the entire submission will receive a zero. References without citations will be counted against the submission.

You need to answer the following questions in their company analysis:

1. Identify the specific methods Steven Madden is using to enable their strategy and explain how it has evolved over the past couple years. Do they have a winning competitive strategy for their industry or not?

2. *Use revised Ratio Analysis Table* I attached Detail on the table
You are to summarize five type of ratios (i.e. profitability, liquidity, and others). Conduct further research on this company and their industry in order to get their most recent financial reports. Students need to select and calculate at least five (5) financial ratios, from different subgroups, to assess how well the Steven Madden's strategy is working compared to two major competitors. Students must clearly show their work for these calculations and explain how this results impacted your understanding of whether their strategy is winning or not.

3. Examine the five competitive strategy options (low cost, broad differentiation, focused low cost, focused differentiation, and best cost). Which strategy does Steven Madden use? Provide at least 3 decisions that Steven Madden uses that explains your strategy choice. In competitive situations sometimes companies need to change their strategy. This may happen to your company in the simulation. Please indicate a 3 key decisions that would be needed to move Steven Madden to two different strategies. For example, let's say you determined they currently use a low cost strategy. What specifically should Steven Madden implement to move to say a best cost and/or focused differentiation strategy?

4. Overall
Considering your research and analysis from Question 1 through 3, what specific recommendations would you make to Steven Madden Board of Directors to improve their competitive position? Be specific with a minimum of three strategic improvements (consider financial, marketing, and operating decisions), the estimated impact they would have on the company's goals/objectives, and prepare a plan to implement the recommended improvements over the next year.

This submission requires an APA paper with all sources cited and referenced appropriately using credible and current research (sources no more than a year old). Please double check the Instructions and hit every point.

Attachment:- RATIO-ANALYSIS-TABLE.rar