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Statistical sampling techniques are the strategies applied by researchers during the statistical sampling process.

Sampling considerations: 

  • Larger sample sizes are more accurate representations of the whole.
  • A sampling strategy made with the minimum of bias is the most statistically valid.
  • Most approaches assume that the parent population has a normal distribution where most items or individuals clustered close to the mean, with few extremes.

WHy do you think larger samples are more representative?

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