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Starting service to a new market, such as Havana, Cuba, is a major capital budgeting project for Southwest Airlines (ticker symbol: LUV). A project of this scale requires coordinated planning across all functions of a business that you are studying in your Integrated Core classes.

Question: Explain how the financial decisions regarding starting service to Cuba are related to management, marketing, and operations decisions that the company must make (or has made)? explain each in detail.

Financial Management, Finance

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