Social Performance of Organizations

According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. Use the Internet to research Apple. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a five to seven (5-7) minute dynamic video on the topics detailed below. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 4).

Please use the following naming convention in the popup window for your video once it is finished uploading:

Title: Your First Name, Your Last Name - Social Performance of Organizations
Tags: BUS475, Social Performance
Description: First Name, Last Name - BUS475 Assignment 1 (Date Uploaded ex. 11-14-2014)

Prepare and present a five to seven (5-7) minute video OR write a four to six (4-6) page paper in which you:

Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization's external environment that can affect its success. Provide explanation to support the rationale.
Suggest five (5) ways in which the primary stakeholders can influence the organization's financial performance. Provide support for the response.
Specify one (1) controversial corporate social responsibility concern associated with Apple.
Submit a reference page with at least four (4) quality references that you have used for this presentation / paper. Note: Wikipedia and other Websites do not qualify as academic resources.