Self-defense is big business, especially in urban areas. Self-defense has become one of the leading service business opportunities for entrepreneurs in the US. Casey has just completed four years in the US Army and worked in military security. She has extensive experience with self-defense tactics. She is coming out of the military with this knowledge, along with working for a local entrepreneur prior to enlisting. Casey sees an opportunity in her hometown for a self-defense and security business. This opportunity is punctuated by an uptick in crime statistics related to personal assaults, rapes, and home invasions. After her military service, Casey is short on resources and does not come from a financially affluent family. She is convinced, however, that there is a great opportunity to launch a small business. Innovate creative solutions where this would-be entrepreneur could launch a startup despite her resource challenges.

Deliverable: Provide solutions to this individual to help them get their business started.