Select a product that you might want to purchase in the future for example an expensive television or car . Examine the methods of online marketing versus those of traditional marketing of that product.

1. Which website provides the lowest price? How does this compare to the typical local retailer price?

2. Which website provides the most information about the product, use, features, benefits, and other differentiating information? Explain.

3. Compare the promotional methods used online to the more traditional methods used by those same companies.

4. How has Internet buying affected brand management and overall brand equity of a company? What impact will this have long term on both the Internet seller as well as the brick and mortar seller?