Scenario

The Internet provides an opening into a shopping, entertainment and social environment unrestricted by geographical or cultural boundaries. Many users of the Internet are able to bookmark their favorite sites based upon their interests and their browsing. Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people.'E' is a high street retailer in central London that specialises in sports goods. Currently 'E' does not have presence on the internet and in light of competition the management team are considering establishing a Business to Customer (B2C) website to support their existing operation. You are an E-Commerce Business Consultant who has been commissioned to investigate opportunities for 'E' to develop a B2C website. You will also be required to advice 'E' on what they should take into consideration in order to develop the best website possible.

In addition to your own original ideas on developing presence on the internet, the report should also include: An overview of e-commerce and its benefits in relation to the industry 'E' is in. An analysis of the requirements involved in the planning and adaptation of a B2C website.

• Evaluation of how the above plan can be integrated in the overall business plan for'E'.Recommendation that incorporate the legal and ethical aspects for e-commerce that'E'should take into consideration.