Sarah Andrews has boon the managing director of Ai-Sahel Corporation, a market leader in the technology sector, for over 15 years. At a meant seminar, success of technology initiatives requires a strong innovation culture i.e. an environment that supports creative thinking and advances efforts to extract economic and social value from knowledge. In order to learn more about this concept, Sarah initiated a quantitative research study that would examine the factors influencing innovation Culture. More particularly, the research would study the role of several organizational factors in developing innovation culture. The study would also assess the extent to which innovation culture is being practiced at Al-Sahel Corporation. For instance, do managerial level employees contribute more towards an innovative culture than non-managerial employees?