Review the Inquirer to determine Chester’s current strategy. Where will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Chester would be most likely to pursue.

Select 5:

Increase demand through TQM initiatives

Offer attractive credit terms

Seek excellent product designs, high awareness, and high accessibility

Add additional products

Seek the lowest price in their target market while maintaining a competitive contribution margin

Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand

Reduce labor costs through training and recruitment

Seek high automation levels

Seek high plant utilization, even if it risks occasional small stockouts

Reduce cost of goods through TQM initiatives