Review Questions

1. What was earlier campaign and how people responded.

2. How twitter was used in the campaign. Mention role of Social media and E mail marketing for the awareness as well fund raising.

3. Discuss the role of corporate world and individuals for the charity:water.

Case Study:

Internet marketing Best practices for Strategic Drivers.,,

There is a Non-profit organization that illustrates internet has best practices in term of virtually all the strategic drivers. Its is a brief case history of one internet based Non profit organization, Charity:Water.

How We Work

We invest the money we raise into organizations with years of experience to build sustainable, community-owned water projects around the world. Our team works closely to ensure that every dollar is accounted for and then provides reports back to our donors. Learn about our approach, the solutions we fund and our partners on the ground.

Our Progress

We're passionate about solving the water crisis in our lifetime, using 100% of all public donations to fund water projects, and proving where every dollar goes with photos and GPS coordinates. Here's the progress we've made since we started working in 2006.

Where We Work

We fund water programs in 24 countries around the globe - in Africa, Asia, Central and South America. Water scarcity, poverty, political stability and strong partner organizations all play a part in where we choose to work. We focus on providing rural communities with their first access to clean water.

For details please refer Internet Marketing-Integrating Online and Offline Strategies-3rd Edition

By: Mary Lou Roberts, Debra Zahay. You may also refer to the below web reference.

https://www.charitywater.org/projects/