Retailers must select a merchandise mix that appeals to the, Ask an Expert

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Retailers must select a merchandise mix that appeals to the greatest number of pro?table market segments. In addition to making purchasing decisions, merchandise management must consider vendor selection and negotiations. How will you select inventory that meets the criteria of breadth, depth, and variety? Which of the four merchandise mix constraints are you concerned about? How will you address them? What criteria will you focus on as you select vendors?

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