Results would be misused if wendys uses them to draw, Ask an Expert

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Qualitative research provides Wendys with relevant information that will better define the challenges of expansion. It should, however be noted that qualitative research is an unstructured and non-statistical technique and its results would be misused if wendys uses them to draw generalisation about the greater population or regard them as conclusive. Suggest and elaborate on two possible measures to glean such information.

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