(Response must be 300 words or more)

When deciding to fund a project, a financial manager considers the Net Present Value, the Internal Rate of Return, the Profitability Index, and the Payback Period. Yet there are other non-financial factors to consider like the momentum of the internal politics or the potential auxiliary gains from the project. Additionally, many managers claim that intuition plays an important role, especially in research and development projects. What do you think? To what extent would you rely on financial factors versus non-financial or intuitive elements in your decisions?