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Reading - L. A. Gordon and M. P. Loeb, Distinguishing Between Direct and Indirect Costs Is Crucial for Internet Companies

Answer the following questions:

1. Describe how the authors characterize the traditional view of direct & indirect costs?

2. What distinctions do the authors make between direct & indirect costs for internet companies that differ from the traditional view?

3. How does tracking/tracing costs in internet companies differ from other types of businesses?

4. What are your observations about this paper by Gordon and Loeb?

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