Read the article, "Gamification Primer: Life Becomes a Game" to obtain a basic understanding of the concept of gamification. Then research a practical business application of gamification in the business world using Google or other sources, with a focus on a specific example of a company that is using gamification to help solve a business problem or to create a business opportunity. Describe how the organization you choose is using gamification to produce business value. What is the specific purpose of gamification? How is the company leveraging it? How does the utilization of gamification relate to the concepts, risks, and opportunities presented in the article? single space two pages.