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Questions:

1. Why is market research important?

2. Do a search on epic market research failures. Pick your favorite failure and explain why it failed.

3. Explain why you might use internal marketing research staff for a project rather than hiring an outside firm.

4. Explain how a Business to Consumer (B2C) Company (meaning companies that sell to individuals...like NIKE) might use social medial in their market research efforts.

Please provide explanation of each question no word limit count

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Category:- Basic Finance
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