Question:

(a) Define the term "corporate and financial relations" and clearly state its components.

(b) By using one example, identify the steps required to establishing corporate identity.

(c) Relate the relevance and importance corporate design as being a step of corporate identity. Clearly state the important considerations to be made at this stage.

(d) Identify powerful reasons when an organization image should be changed or when the image of an organization should turn into identity.