Question: Respond with at least 250-300 words. Include at least 2 references.

Complete The Force field Analysis (Exercise 6.4) for your change initiative due in Week 8. Briefly describe the forces for change and how they could be increased, the forces opposing change and how they could be reduced, and points of leverage. Based on your analysis, what actions can you take to increase the likelihood of a successful change effort?

Exercise 6.4: Force Field Analysis

Consider an organization change situation you are familiar with:

• What are the forces for change? Who is championing the change? How strong and committed are these forces (Who will let it happen; who will help it happen; who will make it happen)?

• How could these forces be augmented or increased? What forces could be added to those that exist?

• What are the forces that oppose change?

• How could these forces be weakened or removed? What things might create major resentment in these forces?

• Can you identify any points of leverage you could employ to advance the change?

Stakeholder Analysis

1. Who are the key stakeholders?

2. Is there a formal decision-maker with authority to authorize or deny the change project? What are his/her attitudes to the project?

3. What is the commitment profile of stakeholders? Do a commitment analysis for each stakeholder.

4. Are they typically initiators, early adopters, early majority, late majority or laggards when it comes to change?

5. Why do stakeholders respond as they do? Does the reward system drive them to support or oppose your proposal? What consequences does your change have on each stakeholder? Do the stakeholders perceive these as positive, neutral or negative?

6. What would change the stakeholders' views? Can the reward system be altered? Would information or education help?

7. Who influences the stakeholders? Can you influence the influencers? How might this help?

8. What coalitions might be formed amongst stakeholders? What alliances might you form? What ones might form to prevent the change you wish?

9. By altering your position, can you keep the essentials of your change and yet satisfy some of the needs of those opposing change?

10. Can you appeal to higher order values and / or goals which will make others view their opposition to the change as petty or selfish?