Question 1

Companies use the marketing communications mix differently, depending upon the intended target audience. As you learned, having a well-coordinated integrated marketing communications strategy is important in order to deliver a clear and compelling message to customers.

For your discussion, provide an example of a company that you feel has used well-integrated marketing communications tools. Discuss why you feel the company has done a good job with their IMC efforts.

Also, provide an example of a company or product brand that hasn't done a good job with communicating their message to customers. How might the company better leverage the marketing communications mix to successfully communicate with customers? Propose an alternative with supporting details.

Question 2

We've now encountered a wealth of information about change barriers and resistances, how to overcome those challenges, and leading a successful change.

Now it's your turn. Provide an example of a successful change, and explain why it was a success. Include at least one challenge that incurred and how the challenge was overcome.

First Post

For this week's discussion, incorporate the following concepts into your post:

Provide a brief background of the change initiative.

Discuss the barriers and resistances that occurred. Explain why.

How did the organization overcome those challenges?

Which leaders prevailed as the "heroes" of the change? Explain why.