QUESTION 1

"All the characteristics and experiences that define each of us as individuals" is the definition of ________

A. Pluralism.

B. Ethnicity.

C. Diversity.

D. Culture.

E. None of the above.

QUESTION 2

Business communication is often more demanding than social communication because communication on the job is affected by the

_____

A. Globalization of business.

B. Increasing value of business information.

C. Pervasiveness of technology.

D. Growing reliance on teamwork in business.

E. All of the above.

QUESTION 3

The key to a productive meeting is careful planning that addresses _____

A. None of the above.

B. Its purpose.

C. Its participants.

D. Its location and agenda.

E. all of the above.

QUESTION 4

When introducing yourself to someone in a business context, you should always include a brief description of ________

A. Your greatest accomplishment.

B. Your role in the company.

C. One of your personal interests or hobbies.
D. Your company's history.

E. All of the above.

QUESTION 5

Most people belong to ______
A. only one culture at a time, but it can change over their lifetime.

B. no culture at all, due to increased globalization.

C. all cultures although most do not realize it.

D. only one culture.

E. several different cultures.

QUESTION 6

Unlike style sheets and templates, _________ address(es) the overall look and feel of a page or screen, including color palettes and

background images.

A. style sets

B. boilerplate

C. themes

D. file merge

E. autocorrect

QUESTION 7

The preferred title for women in business is __________, unless the individual requests otherwise.

A. Mme.

B. Miss

C. Mrs.

D. Madam

E. Ms.

QUESTION 8

When you are criticizing or correcting, it is best to _________

A. emphasize the audience's mistakes so that they will not make the same ones again.

B. enlist a partner to echo and affirm your negative comments.

C. be honest and call attention to the audience's failures or shortcomings.

D. single out the guilty audience members as an example for everyone else to learn from.

E. focus on what the audience members can do to improve.

QUESTION 9

For effective document design, you should _______

A. balance the space devoted to text, artwork, and white space.

B. fit as much material as possible on each page.

C. use bright background colors to make your messages stand out.

D. use a mix of several typefaces and type sizes and include a variety of decorative touches to make the page look more interesting.

E. do all of the above.

QUESTION 10

Using white space in a document ________

A. is considered "cheating."

B. is helpful only when you lack adequate information.

C. makes your document look unappealing.

D. provides visual contrast and important resting points for your readers.

E. is only an option when you can't use color.

QUESTION 11

Serif typefaces are generally preferable to sans serif fonts for ______

A. headings and captions.

B. regular paragraph text.

C. all business documents.

D. display treatments.

E. none of the above.

QUESTION 12

Because many email programs display the first few words or lines of incoming messages, you should _______

A. leave several blank lines at the beginning of each message.

B. use phrases such as "MUST READ" in your first sentence.

C. treat the first sentence of the message as an extension of your subject line.

D. be vague in your first sentence, to entice the reader to open the message.

E. try to limit all email messages to a single sentence.

QUESTION 13

Email etiquette requires that writes do all of the following except ________

A. mark all emails as "urgent" to make sure they are read.

B. make sure every email they send is absolutely necessary.

C. be careful to keep their emotions in check when composing messages.

D. use an email signature file to give recipients your contact information.

E. respect the chain of command.

QUESTION 14

Social media postings on sites such as Twitter and Facebook ________

A. have caused some employees to be fired.

B. appear online for only a very short time, so if you post something inappropriate there is no need to worry.

C. cannot be forwarded or copied.

D. are personal and confidential, and cannot be used in a court of law.

E. cannot legally be used by employers to make personnel decisions such as those related to promotion or termination.

QUESTION 15

In terms of social networking, UGC stands for ________

A. underground correspondence.

B. ungrammatical conversation.

C. user-generated content.

D. urgent governmental communication.

E. none of the above.

QUESTION 16

When your message is complex and includes a large amount of information, _______

A. audiences will not expect you to have only one main idea.

B. a variety of techniques (such as brainstorming) can help determine your main idea.

C. effective communicators realize that trying to find a single main idea is a waste of time.

D. it is best to allow the audience to figure out the main idea on their own.

E. it is not necessary to determine a single main idea, as long as you are clear about the topic.

QUESTION 17

"Insurance premiums have increased, and cost-of-living raises have not kept up" is a _______ sentence.

A. complex

B. simple

C. compound-complex

D. simple-compound

E. compound

QUESTION 18

"Although our servers are stable, the telephone system is a serious concern" is a _________

A. simple-compound sentence.

B. compound-complex sentence.

C. compound sentence.

D. complex sentence.

E. simple sentence.

QUESTION 19

Adopting a "you" attitude in business writing is simply a matter of using the pronoun "you" as much as possible.

True

False

QUESTION 20

Ethics can be defined as not doing anything illegal.

True

False

QUESTION 21

Cultural context refers to the pattern of physical cues, environmental stimuli, and implicit understanding that conveys meaning between

members and the same culture.

True

False

QUESTION 22

International business communication has been hampered by tightening trade barriers throughout the world.

True

False

QUESTION 23

As long as your message is clear, the size of your audience should not affect your approach.

True

False

QUESTION 24

The denotative meaning of a word is its dictionary definition.

True

False

QUESTION 25

In general, user-generated content sites have yielded disappointing results for companies that have used them for business purposes.

True

False