Question 1:

(a). A big multinational company wishes to employ a PR manager for all its PR activities. What according to you would be the advantages and disadvantages of having its own PR department versus a consultancy firm?

(b). Advise management whether it would be cheaper to employ an in-house PR manager rather than appoint a consultancy firm.

Question 2:

(a) Define "news" and explain the concept of newsworthiness in the field of PR.
(b) The government of Mauritius is introducing a new and modern system of transport for the general public i.e. the monorail. 

Write a press release in around 200-250 words to be distributed to the press for this event. You may make your own assumptions. The release should be set out in the correct format.