Question 1: What are the four basic components of the retailer's promotion mix and discuss how they are related to other retailer decisions?

Question 2: What are the differences between a retailer's long-term and short-term promotional objectives?

Question 3: What six steps are involved in developing a retail advertising campaign?

Question 4: How do retailers manage their sales promotion and publicity?

Question 5: Describe the three methods available to the retailer for determining the amount to spend on advertising?