Question 1: Pick a branded offering such as Southwest Airlines. Come up with 10 products or services that are alternative extension options. Include some that would be a stretch. Then evaluate each using the three criteria provided in the chapter.

Question 2: Pick a product or service that is offered in a limited number of countries. Assess the advantages of expanding to a more global presence.

Question 3: Pick out a bank or other service firm. Discuss why and how the organization matches the firm's strategic initiatives. Note: Students should identify the four organizational components mentioned in the chapter and relate them to the firm's strategic programs.