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Question 1: Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity.

Question 2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

Question 3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

Question 4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

Question 5: Define direct marketing and give some real world examples.

 

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