Problem:
Ross's preferred stock currently sells for $90 per share and pays a dividend of $10 per share. However, the firm will only receive $80 per share from the sale of new preferred stock due to the floatation costs.
Required:
Question: What's the firm's component cost of Preferred stock?
A. 9.5%
B. 10.0%
C. 12.5%
D. 13.6%
Note: Please explain comprehensively and give step by step solution.