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A consumer products manufacturer just introduced a new brand of frozen soup. The soup is being heavily advertised on television and in newspapers. Consumers are encourage to ask stores to stock the soup if it is not already available on the shelf. The soup manufacturer is using a ________________.

cooperative advertising program
pushing strategy
pulling strategy
creative selling strategy
public relations tool.

Note: Please explain comprehensively and give step by step solution.

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Basic Finance, Finance

Category:- Basic Finance
Reference No.:- M91148329

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