Please identify JcPenny's current opportunities and threats. 5. The majority of the OPPORTUNITIES and THREATS should focus primarily but not exclusively are forces external to the company, namely other company’s PRODUCTS and SERVICES provided to the market and the opportunities to maintain and or expand the business. Other external forces that need to be considered are EXPECTED CHANGES in the GENERAL ECONOMIC ENVIRONMENT, such as periods of expected inflation, recession, accelerated growth periods, and etc.