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Please help me to answer the following questions:

* Why would Whirlpool allow its dealers to set the retail price for its appliances?
* What factors would dealers utilize to set the retail price for appliances?
* Why might Whirlpool implement competitive pricing over penetration pricing or price skimming?
* Discuss how competition has affected pricing in the appliance market.
* How has this competition benefited consumers?

 

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