Please go through the case, and post your responses to all of the questions at the end of the case on the discussion board. You must cite the chapter reading at least once in your discussion post.

Questions for Discussion

1. In terms of product differentiation, why does Taco Bell test market its new products for months before deciding whether to introduce them in a wider area?

2. What are the advantages and disadvantages of Taco Bell introducing a product simultaneously in all outlets nationwide rather than in stages through a rollout?

3. Which product attributes or features does Taco Bell appear to be used to position the Quesalupa, and why?