Plan the organization of messages.

For the situations in Exercise 5, imagine what the audience reaction might be and whether a direct or an indirect organizational plan would be better. Explain your answers.

Exercise 5:

Identify general-purpose statements and communication objectives for several situations.

Read the following situations and write a general-purpose statement and a specifi c communication objective-the results you want-for each.

• As the manager of a small retail clothing store, you write an email to let employees know they're getting a $1 per hour wage increase.

• As the assistant manager of a movie theater, you write an email to tell a customer you found the earring she lost the night before.

• As a newly hired advertising director, you write an email to the president of the company requesting a 10% increase in your advertising budget.

• As a CEO, you write a blog post on your investor website about your company's falling stock price.

• As a marketing manager, you write a letter to customers announcing a new product that will be available in your store starting next month.

• As a student, you write a letter to your college newspaper editor about the increase in tuition costs.

• As a warehouse manager, you write an email to an employee about the facility being left unlocked last night.