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Online booksellers have captured a very large portion of the retail book market over the past several years. Companies that have a large online presence, such as Amazon and Burnes & Noble, now dominate this market. Over the past 15 years, the number of independent "bricks and mortar" bookstores has fallen from more than 4,500 to about 1,500. Briefly explain what roles costs may have played in explaining the large decline in independent booksellers.

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