OHL - Logistics and Supply Chain
Senior Marketing Analyst
Responsible for managing all aspects of marketing analytics to drive information-based segmentation in support of lead generation, new product development/enhancement and insight into the performance of OHL's products.
• Evaluated competitors and reviewed prices, sales, marketing, distribution, products, and financial feasibility to ensure optimal product offerings and elevate market presence.
• Collaborated with key internal groups to ensure that OHL was collecting and managing the right data to support customer acquisition strategies and brand strategies both within each business unit and for individual products.
• Collected customer demographics, needs/preferences, and purchasing habits to capitalize on new markets and identify methods to boost demand.
• Gathered, segmented, manipulated and managed data to support Product Managers' product development and revenue generation initiatives.
Symmetry Surgical 01/10 - 8/12
Associate Product Manager / Marketing Research Analyst
Defined and communicated market and product requirements for additional endoscopic and orthopedic product line offerings: including in-field support, on-site surgical evaluations, sales force field communication, and research analysis, therefore increasing sales and maximizing profitability.
• Developed and tested concepts, analyzed feasibility studies, consumer data, and market trends to identify most profitable products.
• Conducted and reviewed primary and secondary market research for new product development and worked closely with Brand Managers to identify each product lines message, identity, and share end-user feedback on new and existing products along with potential new ideas.
• Evaluated competitive products to suggest improvements or expansion of current product offering to secure a larger part of the market share.
• Other responsibilities include market analysis including evaluation of published material (surgical journals, orthopedic/ endoscopic magazines, competitive product literature, etc.), new surgical trends, and competitor product launches.
MeadWestvaco Corporation 08/07 - 12/08
Marketing Research Analyst
Executed tactics for primary and secondary marketing research projects, recommended appropriate methodologies, analyzed and reported the results to increase sales and maximize profitability for the planners/organizers and notebook product lines.
• Achieved goals with various research techniques to assess customer satisfaction, customer segmentation, and visual appeal and brand perception.
• Conducted statewide surveys on behalf of the marketing and sales department to gauge customer satisfaction levels.
• Executed and contributed to the development of annual marketing and research plan in support of assigned brands and research projects.
• Gathered, analyzed, and presented qualitative data to provide strategic insights on user interface features including designs and technologies.
EPIC Deer-Scram 02/06 - 08/07
Marketing & Sales Assistant
• Worked closely with product marketing during development to ensure that products and services met market needs and were executed on time and on budget.
• Helped create compelling, testimonial-driven radio campaigns that effectively conveyed the value of deer and rabbit repellents, which dramatically increased product sales.
• Met with dealers, national accounts, end-users, and the sales force to define new product requirements and worked with product development to document these requirements in product specifications.