Neptune Biometrics, despite its promising technology, is having difficulty generating profits. Having raised exist85 million in an initial public offering of its stock early in the year, the company is poised to introduce a new product, an inexpensive fingerprint door lock. If Neptune engages in a promotional campaign costing exist55 million this year, its annual after-tax cash flow over the next five years will be only exist1 million. If it does not undertake the campaign, it expects its after-tax cash flow to be -exist15 million annually for the same period. Assuming the company has decided to stay in its chosen business, is this campaign worthwhile when the discount rate is 8 percent? Why or why not?