Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Statistics and Probability Expert

Chi-square test for independence of attributes.

Negative appeal is recognized as an effective method of persuasion in advertising. A study in The Journal of Advertising reported the results of a content analysis of guilt and fear advertisements in 24 magazines. The number of ads with guilt and fear appeals that appeared in particular magazine type follows:

Statgraphics or Excel is recommended for this problem.

Type of Appeal

Magazine Type

Number of Ads with Guilt Appeals

Number of Ads with Fear Appeals


News and opinion

20

10


General editorial

15

11


Family-oriented

30

19


Business/financial

22

17


Female-oriented

16

14


African-American

12

15


Use the Chi-square test of independence with a .01 level of significance to establish whether appeal is independent from type.
Compute the value of the X2 test statistic (to 2 decimals).
What is the p-value?
What is your conclusion?

Statistics and Probability, Statistics

  • Category:- Statistics and Probability
  • Reference No.:- M922945

Have any Question? 


Related Questions in Statistics and Probability

While this campaign ended with a massive us military

While this campaign ended with a massive US military victory in which the Viet Cong were utterly destroyed as a fighting force, it is widely considered a major political defeat for the US because it initiated a major gro ...

You are interested in using linear regression to test

You are interested in using linear regression to test whether drinking a protein shake improves weightlifting performance. From a sample of 200 college students, you estimate a linear regression with WEIGHTLIFT as the de ...

Prove that if the result of the mens courtship algorithm

Prove that if the result of the men's courtship algorithm yields the same result as the women's courtship algorithm, then this resulting matching is the unique stable matching.

Let s sube rn be a closed and convex set and let x isin

Let S ⊆ Rn be a closed and convex set, and let x ∈ S. Find a hyperplane H(α, β) strictly separating x from S; i.e., x is in the interior of H +(α, β), and S is in the interior H -(α, β).

1 how might you find information about measures that have

1. How might you find information about measures that have been developed by ofllerresearchers? 2. What are diary mefllodologies, and why are flley used? 3. Discuss ways in which interviewers can increase flle reliabilit ...

1 discuss how the interrupted time series design with a

1. Discuss how the interrupted time series design with a reversal and the interrupted time series design with multiple replications improve on the simple interrupted time series design. 2. Distinguish between a longitudi ...

The two-person game shown in table 1 has a unique nash

The two-person game shown in Table 1 has a unique Nash equilibrium (see Moulin and Vial, 1978) in which each player's expected payoff is 3.

Suppose a new student honors societynbspalpha alpha

Suppose a new student honors society, Alpha Alpha Alpha, is going to start at Harvard. Alpha Alpha Alpha aims to be exclusive and only wants the best students.Currently, there are about 10,000 students enrolled at Harvar ...

1 a producer specifies that the mean lifetime of a certain

1. A producer specifies that the mean lifetime of a certain type of battery is at least 240 hours. A sample of 18 such batteries yielded the following data. 237             242             232 242             248         ...

Problem 1 part i hypothesis testingconduct a one-tailed

Problem 1: PART I. HYPOTHESIS TESTING Conduct a one-tailed hypothesis test given the information below. A manufacturer wants to increase the shelf life of a line of cake mixes. Past records indicate that the average shel ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro