Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Statistics and Probability Expert

Chi-square test for independence of attributes.

Negative appeal is recognized as an effective method of persuasion in advertising. A study in The Journal of Advertising reported the results of a content analysis of guilt and fear advertisements in 24 magazines. The number of ads with guilt and fear appeals that appeared in particular magazine type follows:

Statgraphics or Excel is recommended for this problem.

Type of Appeal

Magazine Type

Number of Ads with Guilt Appeals

Number of Ads with Fear Appeals


News and opinion

20

10


General editorial

15

11


Family-oriented

30

19


Business/financial

22

17


Female-oriented

16

14


African-American

12

15


Use the Chi-square test of independence with a .01 level of significance to establish whether appeal is independent from type.
Compute the value of the X2 test statistic (to 2 decimals).
What is the p-value?
What is your conclusion?

Statistics and Probability, Statistics

  • Category:- Statistics and Probability
  • Reference No.:- M922945

Have any Question? 


Related Questions in Statistics and Probability

Locate one article presenting research using polynomial

Locate one article presenting research using polynomial regression. Your task now is to critique the appropriateness, utility, alternatives, strengths, and weaknesses of the use of statistics to support the hypotheses of ...

While some countries tend to favor expansion of the

While some countries tend to favor expansion of the European Union, others generally oppose it. Entering a union agreement with other countries has both benefits and drawbacks for each member country. In what ways do you ...

Electronic mail game let lgtmgt 0 be two positive real

Electronic Mail game Let L>M> 0 be two positive real numbers. Two players play a game in which the payoff function is one of the following two, depending on the value of the state of nature s, which may be 1 or 2: The pr ...

1 describe a mixed or split-plot factorial design this

1. Describe a mixed, or split-plot, factorial design. This design is a hybrid of what two other designs? 2. What is a main effect? 3. How many main effects can be tested in a 2 x 2 design? In a 3 x 3 design? In a 2 x 2 x ...

A study wants to examine the relationship between student

A study wants to examine the relationship between student anxiety for an exam and the number of hours studied. The data is as follows: Student Anxiety Scores Study Hours 5 1 10 6 5 2 11 8 12 5 4 1 3 4 2 6 6 5 1 2 Why is ...

Please explain every step to make the sum understandableit

Please explain every step to make the sum understandable. It has been hypothesized that the distribution of seasonal colds in Canada is as follows: Season          Percentage Fall                    35% Winter            ...

Two population meansa tomato farmer with a very large farm

Two Population Means A tomato farmer with a very large farm of approximately 2200 acres had heard about a new type of rather expensive fertilizer which would supposedly significantly increase his production. The frugal f ...

A sample of 19 school children was randomly selected and

A sample of 19 school children was randomly selected and their age, height and weight was recorded for each child. The results are given below. The goal is to predict the weight of the child by using the height and age. ...

Part -11 the final project is like a very abbreviated mini

Part -1: 1) The final project is like a VERY abbreviated mini research report, where you will be running a combination of descriptive statistics and inferential statistics on a dependent variable and an independent varia ...

Each of the following sentences violates a basic rule of

Each of the following sentences violates a basic rule of report writing. Indicate the relevant difficulty in each case. a. "The scale was coded to assess optimism, or lack thereof, in the participants." b. "Seven of the ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro