Name: Exercise #1 Chapter 2 ? Adapting Your Message to Your Audience: Audience Analysis Instructions: 1. Read BAC Chapter 2 2. Assume you are a student intern working for 24 Hour FitnessTM Club which has just opened a new health and fitness club on North Lake Drive directly across from the entrance to Clayton State University. You can learn more about 24 Hour FitnessTM Clubs at the following URLs: http://www.24hourfitness.com and at http://www.24hourfitness.com/clubs/shaq . 3. You have been asked by the Director of the Club to prepare a communication plan to invite students to an upcoming Saturday open house and demonstration between 10:00 a.m. and 5:00 p.m.. Your first task is to conduct a PAIBOC analysis. 4. Provide preliminary answers to the questions below based on your own personal knowledge and experience. Refer to the material on pages 14-15 and 37-46 in the text to "prime" your thoughts. 5. You can type your thoughts directly into this document or "save as" to your hard drive and edit in Microsoft Word. 6. You will use this information in a later assignment. Print and bring two copies of your answers to class. P What is your purpose? What do you want your audience to know, think, or do? A Who is your target audience? Describe the typical person in the group. What personal characteristics of your target audience are relevant to this message? I What information must you include in the message? B How can you build support for your position? What reasons or benefits will your target audience find convincing? O What objections can you expect? How can you minimize or overcome the objections? C What aspects of the context or situation might affect audience response?