Modern Furnitures was established in 2000. Its products include household and office furniture. It has grown organically with new designs of furniture as well as through acquisition of other furniture companies. It has high cash balance in order to provide funds for these opportunities. Its financial statements are shown in Exhibit 1 and 2. Exhibit 1 Income Statement for the year ending December 31, 2016

Sales Revenue 6,000,000

Cost of goods sold (-1,800,000)

Gross Profit 4,200,000

Operating expenses (-2,000,000)

Depreciation (-200,000)

EBIT 2,000,000

Interest (-120,000)

Earnings before tax 1,880,000

Tax (20%) (-376000)

Net income 1,504,000

Dividend payment (-601600 )

Addition to retained earnings 902,400

Exhibit 2 Balance Sheet as at December 31, 2016

Assets

Cash and Cash Equivalents 1,200,000

Receivables 560,000

Inventory 500,000

Total current assets 2,260,000

Gross Fixed assets 1,350,000

Accumulated Depreciation (-550,000)

Net fixed assets 800,000

Total assets 3,060,000

Liabilities and Shareholder equity

Payables 400,000

Short-term debt 150,000

Current Liabilities 550,000

Long-term debt 1,000,000

Total Liabilities 1,550,000

Paid up capital 1,000,000

Retained Earnings 510,000

Total equity 1,510,000

Equity + Liabilities 3,060,000

The number of shares outstanding is 1,000,000. The company expects that its dividend will grow at 6% every year indefinitely. The long- term debt is made up of 10-year 10% bonds issued 5 years back. The coupon will be paid once a year. The current yield to maturity on these bonds is 9% The beta of furniture industry is 1.2; the risk-free rate is 4% and the expected market risk premium is 7%. The market price per share is $9.50. Modern Furnitures is planning to launch a new bedroom suite. They have been doing research for this product for the past 8 months and have spent $200,000 in research expenses. This project will last for 4 years. The manufacture and sale of new bedroom suites will begin in January 2018 and the expected demand for the next 4 years will be:

Year

2018 Demand in units 3,200

2019 Demand in units 4,000

2020 Demand in units 4,800

2021 Demand in Units 5,600

The variable cost is estimated as 50% of sales. Other operating expenses are fixed costs which will be $600,000 a year. The unit price at which the suite can be sold is $1,800. The cost of the new machinery is $9,000,000. The machinery will be fully depreciated over its useful of 5 years. At the end of the project, the machinery has a salvage value of $2,500,000. The working capital needed for each year is 30% of the sales.

Question> Compute the expected share price if sales are expected to increase by 10%. Assume that the operating expenses are fixed costs and P/E ratio based on the current market price per share.