Measurement in the context of accounting

The diverse measurement methods developed for different kinds of assets propose that standard setters are confused regarding the nature of the attribute which is to be measured.

Required

a) Why is measurement in the context of accounting so significant?

b) Why measurements become such a controversial accounting issues in the current times?

c) Elucidate the arguments for and against employing fair value as a measurement base.

d) Recognize factors which might influence the choice of measurement approach. Discuss how the measurement approach adopted influences on the quality of accounting information generated.
Give reasons to support your position on the above.