Marketing Management is on the forefront of needing to develop and institutionalize metrics to measure performance on the initiatives important to the business. Some experts suggest to let judgement, learning, and inspiration be your guides, not simply the (metrics) numbers.

1. Choose one side of this "argument" and explain why you feel this is your opinion and how would you defend this to the marketing team you lead at your organization.

2. In addition, do you agree or disagree with the following statement: Sales Revenues achieved are a leading measure of performance and # of sales calls are a lagging measure? Please explain your position