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Marketing and Consumer Behavior

A real-estate agent conducted a study to compare the effect of location and season on weekly time-share costs (in dollars). The sample totals for each combination of island (A, Aruba; M, Martinique; SK, St. Kitts; SL, St. Lucia) and season are given in the following table (n = 6) and SST = 487,902,980.64.

915_Table 04.jpg

Use a = 0.01 to test the following hypotheses: (a) there is no effect due to interaction; (b) there is no effect due to island; and (c) there is no effect due to season.

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Category:- Statistics and Probability
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