Marketers use sales promotion strategies to produce short-term change in consumer behavior and resulting sales. Marketers don't want to lower the product price, but they want the consumer to get a better value and to act quickly to buy. One interesting website is www.asicentral.com (the Advertising Specialty Institute). Describe one program on the site and why it was successful OR describe a sales promotion for a product you liked and why?
Public relations done well is a very important marketing tool and it should be used in more IMC Programs. Go to one of the following PR sites and tell us one thing they provide & don't duplicate responses. www.prnewswire.com, www.service.prweb.com, www.newwire.com or tell us of another one that you use.
Identifying the type of media to reach your target audiences & it is a critical part of developing your plan. After reading this chapter, go to www.srds.com (the largest media database in the world) & tell us one topic you found useful to your plan and why?