prepare down a four to eight page paper in which you:

Make an environmental scan for the company pointing the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.  Based on the environmental scan, evaluate the company's strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.  Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders. Suppose that the U.S. economy is in a state of decline requiring modifications to the strategy. Assess how the strategy must be modified. Give a justification of how this will help the company continue to compete in the marketplace. Assess how global competition might impact the business strategy and find out how the company must respond. Use at least four quality academic resources in this assignment.

Note: Wikipedia and other Websites don't meet the criteria as academic resources.