Local retailers and producers often use weekly mailed circulars to promote their products to local consumers. The circulars feature a variety of products and make consumers aware of pricing advantages of the products available at local establishments. How would you expect one of the retailers to handle pricing for a product that appears in the circular?
a. Maintain price and allow the promotion to drive sales.
b. Raise price to capitalize on the additional potential traffic.
c. Reduce price to take advantage of the benefits of the promotion.
d. The advertising and pricing decisions should be unrelated.