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Let's talk about the furniture industry. Have you heard of stores like Ikea and Ashley Furnishings?

How do the Distribution strategies for these two furniture companies differ?

And what kind of competitive advantage does a manufacturer like Ikea have in the market?

Can the competitors easily copy that strategy? Would any advantage be sustainable?

Why or why not?

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Basic Finance, Finance

Category:- Basic Finance
Reference No.:- M941263

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