Let's suppose you are buying a new TV, and you have 4 models that you are trying to choose between. Below you will find a table with different attributes, which have different weights, and the relative importance of each of the attributes.
a. Using the table below, what model would you choose?
Attribute Importance Weight Sony Panasonic Vizio LG
Size of Screen 30% 5 3 4 3
Price 25% 3 4 5 4
Warranty 20% 3 5 4 4
Sleep Timer 5% 4 3 1 3
Pixels 10% 2 3 1 4
Brand Reputation 10% 5 4 4 5
b. Assuming the brands not chosen know how consumers might rate these brands on the basis of their various attributes, what is one thing they can do to improve their chances of getting selected?